Two libraries and a materials service

On a recent SLA adventure, I visited the Pacific Northwest Chapter  in Seattle and had a lovely tour of the new(ish) library at Microsoft, in Redmond, Washington. The MS Library has an inviting presence with lots of seating. They focus on training materials in the physical library and, of course, have a killer website built using MS Sharepoint.  

After meeting with the PNW chapter, visiting SLA dignitary Gloria Zamora and I travelled to Portland to speak to the Oregon Chapter of SLA, which gave us a great excuse to visit  Ziba Design’s new digs in Portland, Oregon and see their library. Ziba’s library also has a very inviting presence. The information specialists are embedded in the business and only in the library ad hoc.

And for other business interests, I visited the Uliko Studio a materials research resource in Beaverton, Oregon which just opened in September. What can I say? It’s another warm, inviting open space. Quite lovely.

It’s not a library, but a materials sourcing service. They have an interesting business model as the materials and space are supported by the vendors as a service to the clientele of designers and developers. Isn’t this interesting? The owners were very knowledgeable about materials, processes, and sourcing. If you are in the area, and interested in materials, I recommend making an appointment to visit!

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The one most adaptable to change

150 years ago today, on November 24, 1859, Charles Darwin published his book “On the Origin of Species by Natural Selection, or the Preservation of Favoured Races in the Struggle for Life,” which changed our world view.

His bold insight into evolution is that…

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” ~ Charles Darwin

A very apt concept for our times!

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Before you vote, please think about…

After we’ve had this big, beefy conversation about our name–about our identity really–we can’t put the genie back in the bottle, close Pandora’s box, or put the toothpaste back into the tube (choose your metaphor). 

Collectively, we’ve aired out our concerns from every perspective and because of that we’re all looking at S-L-A differently. It’s like the cup of coffee you left on the counter in the morning, when you pick it up in the afternoon—it’s different. What is that film on it? And why does it taste so tannic? It was fine a little while ago, but time passed, and something changed.

Even if you really like the name SLA, you’ve got to admit, it looks different on this side of the discussion.

 Change Adoption

I feel that we are widely spread out on the change adoption curve. In fact, if we were a Boy Scout troop hiking on a trail, the front of the pack probably would not be able to see the back of the pack. And the back of the pack is having a hard time hearing what the front of the pack is saying. But we’re all going forward. And if we don’t change now it’s a lost opportunity.

 Lost opportunity

Guy St. Clair, author of SLA at 100: From Working with Knowledge to Building the Knowledge Culture, has this to say regarding SLA’s reluctance to change:

Both in the book and in the presentations, one of the points I found myself making related to how close – as an association of professional knowledge workers – SLA came to taking a leadership position only to step back when confronted with the challenges the proposed change would require. Indeed, it was sometimes quite disheartening to research a topic and learn how people so talented and so smart – when they really needed to exercise their leadership – were not able to do so.

I’m put in mind of these several situations, what I’ve come to think of as SLA’s missed opportunities, as we engage in our discussions about the name of the association. I can’t help but wonder if once again we are going to not recognize a very special opportunity that is right in front of us. 

Noble calling vs. expanded opportunities

I can’t speak for the Board, but I know that people in leadership have your best interests at heart. They genuinely want you to succeed and are trying to balance the noble calling of librarianship with the fact that in many instances it is limiting in terms of salaries, job opportunities, and business priorities.

SLA leadership has been studying, contemplating, and reflecting on the issue of our name/positioning/branding for a very long time. We know there is controversy and doubt. From the Alignment Project research we have compelling evidence that the words “special libraries” do not get you what you told leadership that you want. We have all the proof we can muster—for some of you the next step is an intuitive leap.

As you can see from the following quote, by Roger Martin author of The Design of Business: Why Design Thinking is the New Competitive Advantage, we are not alone in the challenges we face.  

By pushing the principles of scientific management too far, corporations are short-circuiting their own futures, says Roger Martin, dean of the Rotman School of Management. “The enemy of innovation is the phrase ‘prove it,’” Martin says.

Vote yes for our association’s future. Let’s make the most of this momentous opportunity. We’ll be positioning ourselves for value and growth with the name the Association for Strategic Knowledge Professionals.

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Internet Librarian 2009

I just landed in Portland from Internet Librarian 2009 in be-U-ti-ful Monterey, California, and I have to say I’m glad I went! I haven’t been to the Internet Librarian conference in a few years, and I went back and forth in my mind as to whether to go this year. Now I wonder why I was hesitant — it was totally worthwhile. I’ll give it two thumbs up.

library101The conference planners seemed to be working on turning this year’s event into an experience as well as a conference—witness the Gaming and Gadgets Petting Zoo, the Rockin’ Battle Decks and the launch of Library 101.

As with every conference, it’s the networking and the quality of the presentations that make your actual attendance worthwhile. Here are a couple tips, tricks, and quote-ables that I picked up:

Vint Cerf, commonly deemed the “Father of the Internet” and now the Chief Internet Evangelist at Google, left us with these nuggets:

  • “How can we be attentive in an age of distraction?”
  • “Power corrupts, and PowerPoint corrupts absolutely.”
  • “The book is static: we need dynamic information.”

Roy Tennant, Senior Program Officer at OCLC, in speaking about the Digital Library Landscape, urged us to realize that libraries are in  imminent danger and that the challenges to libraries are foundational. Libraries were conceived in an era of information scarcity, whereas we now have ubiquitous information.

“If you dislike change, you are going to dislike irrelevance even less.”

          –General Eric K. Shinseki, U.S. Secretary of Veterans Affairs

We were told that libraries need to become a part of the new “information ecology” by building services around user workflows. For example, academic libraries are refactoring the research/publish process, with tools such as eScholarhip. Public libraries are building communities, and special libraries are adding value and providing ROI.

Victoria Harriston, from the National Academy of Sciences, described working with Google to digitize 6,000 NAS documents. Through this digitization project, Victoria has increased access to the NAS collection and enhanced the endurance of their collection.

Paula Wolfe, from the University of Arizona, had these ideas– which I must remember– “metadata is a way of marketing” and “the information designer must care about the searcher’s needs.”

SLauthorchats copyChristy Confetti-Higgins, from Sun Microsystem’s Digital Library and Research Group, gave an impressive demonstration of integrating information and social media tools into the business workflow. Integration is key to maximizing investment, exploiting content and engaging conversation. In one example, she showed how Sun authors had “author chats” in Second Life. The individual examples she showed were interesting on their own, but it was the way they leveraged and integrated content across the board that made the work they are doing so compelling.

nypl Paul Hodengraber, director of the New York Public library, was a lively interviewer for the keynote on day one, and interviewee on day two. He claims his role at the NYPL is to “oxygenate the library.” He sees the library as a lively place of ideas and “embraces the friction of dialog.” Paul was incredibly quotable—he wants to “make the private experience of reading public” through events that he calls “cognitive theater.” His presentation was quite enjoyable.

At this point, I wish I hadn’t taken such good notes, as there is a lot more to digest. But I have to mention two additional topics…

Library Mashups: Exploring New Ways to Deliver Library Data, is a newly released book by Nicole Engard. There was great content here with loads of potential.

Rebecca Jones and Nicole Hennig’s presentation on “Persuasion, Influence, and Innovation” showed that influence skills are critical to our success. (Please refer to Roy Tennant above for the need for success.) Rebecca pointed out that there are three components of influence: clarity of message, competence of the speaker, and making sure you have the requisite relationships in place. Nicole recommended three books on the topic of influence:

There was plenty more to report on (visualization, best science sites, etc.). I’ll let you rest here, just in case you’ve reached a saturation point – as I eventually did!

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“No puny visions”

There is a big, healthy discussion going on right now about a new name for SLA. The Association has conducted more than two years of research to ascertain how to best align our association with the institutions and clients that we serve now and in the future.

After reading and reflecting on the Alignment Project research, the Board, with input from the membership, concluded that a name change is needed and put the name Association for Strategic Knowledge Professionals before the membership earlier this month. We’re all trying the new name on for size, and the reactions predictably run the gamut from 0 to 10. For some the name is a tad presumptuous and doesn’t quite fit yet. For others, it’s something we’ve been doing for years and are very comfortable with.

One thing that has influenced my thinking in this discussion is Eugenie Prime’s admonishment: NO PUNY VISIONS! –that is, we need an identity that captures the full gamut of what we can do and what we want to do. And that is not a puny vision.

In the discussion of a new name, we must look at the cost of staying the same, that is, the lost opportunity cost of relinquishing information and knowledge management to another discipline. Thomas Friedman, when referring to the read/write web, states, “Anything that can be done will be done. The only question is will it be done to you or by you.” It’s a tough statement, and points out that, in our case, we need to take ownership of the information landscape or others will.

Recently, I spoke with Eugenie and asked her for her opinion. Here’s how the exchange went:

Cindy: SLA is in the midst of re-aligning itself, and there is a name-change possibility in the works. What is your take on these developments?

Eugenie: I am not opposed to a name change. It may be necessary, but it will never be sufficient on its own. If we change our name and change nothing else, it will be simply cosmetics. We need an attitudinal change that results in changes in the way we perceive our profession and our role.

I worked at Nike for 16 years and from that experience, I saw that Nike was at its most compelling when it was highlighting human potential through athletic endeavor. Nike sells fitness apparel, but its real strength is when its message challenges us to maximize our potential and be all that we can be as individuals. That’s the power of branding, and it serves as a guidepost as we position ourselves for the future.

Whatever we call ourselves, be it librarians, consultants, knowledge managers, or information wranglers, the mission is the same. We provide answers, we organize, disseminate, and analyze information. We need to look at our aspirations. We are strategic to the business and the client. We facilitate smart business decisions and inspire world-class research. We are a valuable link in the chain of execution in an organization.

The name the Association for Strategic Knowledge Professionals is a step forward. You can still be a special librarian, an information professional, or one of the more than 2000 other titles that we call ourselves. The new name will help us capture the growth areas of our industry, and sit in that sweet spot where our work is valued and not just a commodity. So don’t get hung up on just the name change – there’s more to it than that. This is our chance to change our name, change our attitude, and our future.

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What I learned from running for office

First, I want to tell every one of you who voted “THANKS.” I’ll work hard to make sure the best interests of the association—and  therefore your interests—remain front-and-center. And to those who didn’t vote, well…you get a wag of the finger and a stern look. And a polite, throat-clearing cough.

In many ways, the campaign served to prepare me for office. I’m a different person than the one who started the journey so long ago. (It was a long time ago, because “election months” are like dog years). Before I turn the page and take on this new role, I want to reflect on some things I learned as a candidate. 

I learned to blog. It seems easy enough: write a bit about something that interests you, then post it. The hard part is looking at your interactions and activities as if they are something that someone else should be interested in. My constant debate with myself was whether or not what I thought was intriguing was blog-worthy. Reflecting on issues and events and how to share your thoughts on them is a good tool for your toolbox.  

Be more extroverted than you are. Usually I just let life wash over me, but now I have to pick up the shiny things I see and show them to others. If you’re usually introverted, it takes a real effort to be extroverted. I’m still coming to grips with that, to be honest.

Use Web 2.0 tools. My blog automatically updates to my LinkedIn account and my Twitter account, enabling me to reach a lot of members at the same time. And my Twitter account updates to my Facebook site. Isn’t that cool!?!

Look for the spirit of generosity. I was constantly humbled at the idea of people believing in me enough to donate their time and energy to a fellow member. Our Association runs on good will and generous souls, and I didn’t always see the magnitude of that compassion before the campaign.

 Others can rely on you and you won’t break. You can volunteer to do stuff that benefits others more than yourself and it feels good. It is enlightened self-interest—you get back more than you give. And you will have a new way to define “riches.”

I can rely on others. They won’t break, either. People came through; they care. They want me to carry their concerns forward.

You can’t – and shouldn’t – do it all yourself. Relying on others isn’t always easy. I’ve always been able to meet deadlines and check off tasks on my own. But running for office is not a solo effort. So I learned to collaborate better and to involve others by articulating a simple vision. They, in turn, spread the message further. I think if we can get this concept right, eventually we’ll be able to empower a movement.

 It’s going to be tough. Not everyone agrees on the direction, the vehicle, or the speed we need to travel. Some people don’t think we need to go anywhere and some want to go twice as fast as we can safely manage. Balancing those demands will be tricky. My hope is that if I listen to as many members as I can, I’ll get good guidance about the best path forward. But make no mistake: we are moving forward.

It’s going to be the most fun we’ve had lately. I felt fantastic energy at some of the question-and-answer sessions. Members care deeply about our direction, and when they sense positive change is coming, they feel good about it. Strategizing about the future can be a lot of fun when you believe in the journey.

Business savvy is key. We know our jobs and our tools, and we’re darn good at what we do. We satisfy customers every day, and we push ourselves to do it better. But knowing the ins and outs of the information landscape isn’t enough. For our profession, our association, and our careers, we need to get better at the business of business. Becoming fluent in “business speak” is crucial to making us Future Ready.

Don’t booby-trap yourself. Sometimes the crazy new idea you get late at night isn’t all that great when the sun comes up. My own natural exuberance can be a bit spontaneous. I’ve learned to fit myself with a restrictor valve in order to be critical and cautious. The stakes are higher now. Because of the office that you have entrusted to me, I face more scrutiny, and people will be holding me up to a higher standard.

At the same time, I have to be myself. Go figure!

I don’t know everything—and don’t have to. “WE are the smartest ones in the room,” as the saying goes. Figuring out how to use the strength of others is the hallmark of a leader. A strong rope is made up of many individual strands. My take is that the more voices we hear consistently, the better our Association gets.

I’ve got to go draw a new map now. I think it has your name on it!

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“Sound of truth: Never underestimate yourself as a librarian.”

Candidates for SLA’s Board of Directors conducted an international call-in earlier this week to bring the election to members outside the US. This was the first time such a call was attempted. It was of some importance because it highlights SLA’s global reach and attempt to continue to involve and inform members outside the US.

With members in 75 countries throughout the world, SLA has a broad global membership. And in fact, global networking is one of the differientiators between SLA and other information professionals organizations. I find myself quoting the Alignment Project results frequently, and here’s what it has to say about global growth:

Global networking—differentiation and innovation

Global networking is a key benefit and area of differentiation for the Association.

This language worked particularly well with C-suite participants. Both corporate leaders and information professionals appreciate the value of having connections around the world.

This benefit is particularly powerful when framed in the context of promoting knowledge-sharing and the exchange of innovative ideas, insights and trends.

We want to provide opportunities for members to collaborate across national boundaries so we can move the global agenda forward. Why? Part of the reason is because we all benefit from a rich pool of networking opportunities and perpectives. How do we become more globally inclusive? By having working groups, committees, projects and other vehicles that provide the opportunity for members to collaborate across national boundaries.

Currently, members of the Board of Directors and 2009 candidates include leaders from the UK, Canada, and India. Web 2.0 tools take some of the bite out of working with people in distant places. Because of the economy and global warming, I predict there will be more prospects of using these tools to connect across timezones and boundtaries.

Another point is that there are cultural differences in the global SLA chapters. In fact, as I traveled to various chapters throughout my campaign I found that even chapters within the US have their own personalities, styles, opportunities, and strengths. I’m sure the differences are greater within and among the countries outside the US.

 With that as background, I discovered this newsletter page when I was researching SLA’s chapters outside the US for the international call-in. Certainly, there are cultural differences in the global SLA chapters and the information in this newsletter post is steeped in its own culture, but there are strong similarities and a core value that we can all relate to. The way this is framed is simple and direct and his concluding words are very powerful:  ”Sound of truth: Never underestimate yourself as a librarian.”

sot copy

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